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The Solo Operator

Leverage, content, and shipping a real company without a real team. Practical notes from building Agent Solo (and jeepjkguide) in public.

SEO for Financial Advisors: Topics, Local Search, Compliance
Local Business SEO

SEO for Financial Advisors: Topics, Local Search, Compliance

SEO for financial advisors that books meetings: the topics that win clients, local search setup, and how SEC and FINRA advertising rules shape what you publish.

By Allan Perrottet · 11 min read · October 9, 2026
SEO Localization vs Translation: Why Translated Pages Fail
Multilingual SEO

SEO Localization vs Translation: Why Translated Pages Fail

SEO localization vs translation: why translated pages rarely rank, how to research keywords per market, and when transcreation is worth it for pages that sell.

By Allan Perrottet · 7 min read · October 9, 2026
Local SEO for Small Business: A Checklist That Gets Calls
Local Business SEO

Local SEO for Small Business: A Checklist That Gets Calls

Local SEO for small business in the right order: Google Business Profile, honest reviews, consistent details, local pages, and tracking the calls it brings.

By Allan Perrottet · 11 min read · October 9, 2026
Law Firm Content Marketing: What to Publish (and Avoid)
Local Business SEO

Law Firm Content Marketing: What to Publish (and Avoid)

Law firm content marketing that brings consultations: what to publish by practice area, how ABA Rules 7.1 to 7.3 and state bar rules apply, and what to avoid.

By Allan Perrottet · 7 min read · October 9, 2026
International SEO Strategy: A Playbook for Small Businesses
Multilingual SEO

International SEO Strategy: A Playbook for Small Businesses

A practical international SEO strategy for small businesses: pick one market, choose a URL structure, set up hreflang, localise keywords and measure what works.

By Allan Perrottet · 10 min read · October 9, 2026
International SEO Audit: A 20-Point Checklist for 2+ Markets
Multilingual SEO

International SEO Audit: A 20-Point Checklist for 2+ Markets

Run an international SEO audit in one afternoon: a 20-point checklist for URLs, hreflang, canonicals, indexing and content, ordered to find problems fast.

By Allan Perrottet · 7 min read · October 9, 2026
Hreflang x-default: What It Does and When You Need It
Multilingual SEO

Hreflang x-default: What It Does and When You Need It

Hreflang x-default tells Google which page to show searchers whose language you don't serve. See where to point it, the exact syntax, and the mistakes to avoid.

By Allan Perrottet · 6 min read · October 9, 2026
Hreflang Tags: Syntax, Examples and the Errors to Avoid
Multilingual SEO

Hreflang Tags: Syntax, Examples and the Errors to Avoid

Hreflang tags explained with code: HTML, sitemap and HTTP header syntax, x-default, self-reference, return links, and the errors that make Google ignore them.

By Allan Perrottet · 11 min read · October 9, 2026
Hreflang Sitemap vs HTML Tags vs HTTP Headers: Pick One
Multilingual SEO

Hreflang Sitemap vs HTML Tags vs HTTP Headers: Pick One

An hreflang sitemap, HTML link tags and HTTP headers work equally well for Google. Compare all three with code examples and pick the one you can maintain.

By Allan Perrottet · 7 min read · October 9, 2026
Hreflang Checker: How to Test Hreflang Tags the Right Way
Multilingual SEO

Hreflang Checker: How to Test Hreflang Tags the Right Way

No single hreflang checker catches everything. Combine Search Console, a crawler and quick manual checks to find missing return links, bad codes and canonicals.

By Allan Perrottet · 6 min read · October 9, 2026
Hreflang Canonical Rules: How the Two Tags Work Together
Multilingual SEO

Hreflang Canonical Rules: How the Two Tags Work Together

Get the hreflang canonical setup right or Google drops your translations. Learn the one rule that matters and the cross-language canonical mistake to fix.

By Allan Perrottet · 6 min read · October 9, 2026
Google Business Profile Optimization: A 20-Point Checklist
Local Business SEO

Google Business Profile Optimization: A 20-Point Checklist

A Google Business Profile optimization checklist built from Google's own rules: names, categories, hours, reviews, posts and the mistakes behind suspensions.

By Allan Perrottet · 7 min read · October 9, 2026
How to Get Recommended by ChatGPT as a Local Business
Local Business SEO

How to Get Recommended by ChatGPT as a Local Business

How to get recommended by ChatGPT as a local business, honestly: what OpenAI documents, what you control, how to check results, and why no one can guarantee it.

By Allan Perrottet · 8 min read · October 9, 2026
12 Dental Marketing Ideas That Actually Bring New Patients
Local Business SEO

12 Dental Marketing Ideas That Actually Bring New Patients

12 dental marketing ideas ranked by effort, cost and time to results, plus what to skip and the HIPAA mistakes that turn a simple review reply into a fine.

By Allan Perrottet · 8 min read · October 9, 2026
Compliant Content Marketing for Finance, Health and Law
Local Business SEO

Compliant Content Marketing for Finance, Health and Law

Compliant content marketing for advisers, clinics and law firms: the claims to avoid, how testimonials are regulated, and a review and fact-check workflow.

By Allan Perrottet · 8 min read · October 9, 2026
ccTLD vs Subdirectory vs Subdomain for International SEO
Multilingual SEO

ccTLD vs Subdirectory vs Subdomain for International SEO

ccTLD vs subdirectory vs subdomain: what each URL structure costs, how Google reads it, and why most small businesses should start with a subdirectory.

By Allan Perrottet · 6 min read · October 9, 2026
AI Search in Multiple Languages: What It Means for Your Site
Multilingual SEO

AI Search in Multiple Languages: What It Means for Your Site

How AI search in multiple languages works in Google AI Overviews, AI Mode, ChatGPT and Perplexity, what each documents, and how to stay visible in every market.

By Allan Perrottet · 7 min read · October 9, 2026
The Best Answer Engine Optimization Software for Solo Founders in 2026
AI Search and Citation

The Best Answer Engine Optimization Software for Solo Founders in 2026

Answer engine optimization (AEO) is the practice of structuring your content so AI-powered answer engines like ChatGPT, Perplexity, and Google AI Overviews…

By Allan Perrottet · 12 min read · October 8, 2026
How to Get Cited by ChatGPT: The Structural Moves That Put Your SaaS in AI Answers
AI Search and Citation

How to Get Cited by ChatGPT: The Structural Moves That Put Your SaaS in AI Answers

Getting cited by ChatGPT means your content is retrieved and quoted verbatim inside an AI-generated answer, putting your brand in front of the reader before...

By Allan Perrottet · 12 min read · October 8, 2026
Is SEO Still Relevant When AI Answers Every Search? What Solo Founders Need to Know
SEO & Geo/aeo

Is SEO Still Relevant When AI Answers Every Search? What Solo Founders Need to Know

SEO is the practice of structuring and writing content so search engines rank it high enough for people to find it.

By Allan Perrottet · 12 min read · October 7, 2026
Increase Traffic to Site: The 80/20 Approach for Solo Operators
No Code Web Presence

Increase Traffic to Site: The 80/20 Approach for Solo Operators

Increasing traffic to your site means growing the number of visitors who find and load your pages.

By Allan Perrottet · 9 min read · October 1, 2026
How to Establish a Blog
Website Migration SEO

How to Establish a Blog

A blog is a regularly updated web page or site where a person or organization publishes written content, typically displayed in reverse chronological order...

By Allan Perrottet · 11 min read · September 30, 2026
How to Make Money With a Blog Website
No Code Site Building

How to Make Money With a Blog Website

A blog website, built and maintained correctly, becomes a monetizable asset.

By Allan Perrottet · 9 min read · September 29, 2026
How to Start a SaaS in 2026: The Founder's Roadmap from Idea to First Organic User
Solo Founder Gtm

How to Start a SaaS in 2026: The Founder's Roadmap from Idea to First Organic User

Learn how to start a SaaS as a solo founder in 2026.

By Allan Perrottet · 13 min read · September 27, 2026

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