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The Solo Operator

Leverage, content, and shipping a real company without a real team. Practical notes from building Agent Solo (and jeepjkguide) in public.

The Marketing Mix for Solo Founders: How to Prioritize When You Can Only Do One Thing
Solo Founder Gtm

The Marketing Mix for Solo Founders: How to Prioritize When You Can Only Do One Thing

The marketing mix is a framework that defines four controllable levers every business uses to reach customers: Product, Price, Place, and Promotion.

By Allan Perrottet · 11 min read · September 25, 2026
Hiring an SEO Consultant as a Solo Founder: When It Makes Sense and When It Doesn't
SEO for Time Strapped Founders

Hiring an SEO Consultant as a Solo Founder: When It Makes Sense and When It Doesn't

An SEO consultant can accelerate your organic growth, or drain your budget.

By Allan Perrottet · 12 min read · September 24, 2026
Google AI Tools for Content and SEO: What Solo Founders Should Actually Use in 2026
AI Search and Citation

Google AI Tools for Content and SEO: What Solo Founders Should Actually Use in 2026

Google AI tools for SEO, ranked by what solo founders actually need.

By Allan Perrottet · 12 min read · September 23, 2026
SEO Marketing for Solo Founders: The Only Framework You Need to Start Getting Traffic
SEO for Time Strapped Founders

SEO Marketing for Solo Founders: The Only Framework You Need to Start Getting Traffic

You built a product. It works. And nobody can find it.

By Allan Perrottet · 13 min read · September 22, 2026
The Solo Founder's Marketing Funnel: How to Build One with Content Alone
Turning Readers Into Users

The Solo Founder's Marketing Funnel: How to Build One with Content Alone

Learn how to build a complete marketing funnel using only content.

By Allan Perrottet · 14 min read · September 22, 2026
What an SEO Company Does (and Why Solo Founders Usually Don't Need One)
SEO for Time Strapped Founders

What an SEO Company Does (and Why Solo Founders Usually Don't Need One)

An SEO company is a team you hire to improve your website's visibility in search engine results, typically through technical audits, keyword strategy, link...

By Allan Perrottet · 11 min read · September 21, 2026
B2B Content Marketing for Solo Founders: How to Attract Business Buyers Without a Team
SEO for Time Strapped Founders

B2B Content Marketing for Solo Founders: How to Attract Business Buyers Without a Team

You can replace a B2B marketing agency as a solo founder. You do not need six people on staff or a five-figure monthly retainer to generate qualified...

By Allan Perrottet · 12 min read · September 21, 2026
Surfer SEO vs. Native AI Tools: What Solo Founders Actually Need to Rank in 2026
SEO for Small SaaS

Surfer SEO vs. Native AI Tools: What Solo Founders Actually Need to Rank in 2026

Surfer SEO is a content optimization platform that analyzes top-ranking pages for your target keyword and gives you a real-time score, NLP term suggestions...

By Allan Perrottet · 11 min read · September 20, 2026
ChatGPT Agents for Content: What They Can Do, What They Can't, and What Fills the Gap
AI Content Automation

ChatGPT Agents for Content: What They Can Do, What They Can't, and What Fills the Gap

A ChatGPT agent is an AI system that can plan and execute multi-step tasks on its own.

By Allan Perrottet · 11 min read · September 18, 2026
Digital Marketing Services for Solo Founders: What to Buy, What to Skip, What to Automate
Solo Founder Gtm

Digital Marketing Services for Solo Founders: What to Buy, What to Skip, What to Automate

The Buy/Skip/Automate framework for solo founders evaluating digital marketing services.

By Allan Perrottet · 14 min read · September 17, 2026
Marketing Consultant vs. Automated Content Platform: What a Solo Founder Actually Needs
Solo Founder Gtm

Marketing Consultant vs. Automated Content Platform: What a Solo Founder Actually Needs

A marketing consultant hands you a roadmap. They don't drive the car. If you don't have the time or team to execute it, the roadmap collects dust on your...

By Allan Perrottet · 11 min read · September 16, 2026
Bing Webmaster Tools for SaaS Founders: Setup, Indexing, and What It Means for AI Search
AI Search and Citation

Bing Webmaster Tools for SaaS Founders: Setup, Indexing, and What It Means for AI Search

Set up Bing Webmaster Tools in 30 minutes, submit your sitemap, and start feeding Copilot and Perplexity the indexed pages that get your SaaS cited.

By Allan Perrottet · 11 min read · September 15, 2026
Do Solo Founders Actually Need an SEO Agency? (Honest Answer for 2026)
SEO for Time Strapped Founders

Do Solo Founders Actually Need an SEO Agency? (Honest Answer for 2026)

An SEO agency is a company you hire to research keywords, create content, build backlinks, and improve your site's technical health, with the goal of...

By Allan Perrottet · 10 min read · September 14, 2026
Answer Engine Optimization: The Solo Founder's Guide to Getting Cited by AI
AI Search and Citation

Answer Engine Optimization: The Solo Founder's Guide to Getting Cited by AI

Answer engine optimization (AEO) is the practice of structuring your content so that AI assistants like ChatGPT, Perplexity, and Google AI Overviews extract...

By Allan Perrottet · 14 min read · September 13, 2026
How to Turn Blog Readers into Product Signups (without Being Pushy)
Turning Readers Into Users

How to Turn Blog Readers into Product Signups (without Being Pushy)

Learn how to convert blog readers into users with funnel-matched CTAs, content upgrades, and internal linking, no pop-ups, no pressure, no marketing team.

By Allan Perrottet · 12 min read · September 11, 2026
AI Website Builders Compared: Which One Is Actually Built for Founders Who Need Traffic?
Building Web Presence Without Code

AI Website Builders Compared: Which One Is Actually Built for Founders Who Need Traffic?

Most AI website builders optimise for looks, not traffic.

By Allan Perrottet · 13 min read · September 11, 2026
ChatGPT Alternatives for Founders Who Need More Than a Chatbot
AI Powered Publishing

ChatGPT Alternatives for Founders Who Need More Than a Chatbot

A ChatGPT alternative is any AI tool or system that replaces or supplements ChatGPT for a specific job, writing, research, SEO, coding, or running full...

By Allan Perrottet · 11 min read · September 10, 2026
What Marketing Actually Means for a Solo Founder with a Live Product
Solo Founder Gtm

What Marketing Actually Means for a Solo Founder with a Live Product

You built a product. People use it. But your growth is stuck because you have no idea how to actually get in front of more of the right people without...

By Allan Perrottet · 11 min read · September 10, 2026
SEO Tips That Actually Work for Solo Founders (no Agency Required)
SEO for Time Strapped Founders

SEO Tips That Actually Work for Solo Founders (no Agency Required)

You have a live product. You shipped it, it works, and people who find it sign up.

By Allan Perrottet · 12 min read · September 9, 2026
AI Writing Tools Compared: Which One Actually Fits a Founder's Content Workflow?
AI Search and Citation

AI Writing Tools Compared: Which One Actually Fits a Founder's Content Workflow?

AI writing tools are software that uses large language models to generate, edit, or optimize written content.

By Allan Perrottet · 14 min read · September 9, 2026
Dog in a Blog
Website Migration Maintenance

Dog in a Blog

A "dog in a blog" is either a pet-focused blog built entirely around dogs, or a branded mascot strategy where a dog becomes the recurring face and...

By Allan Perrottet · 10 min read · September 8, 2026
Google AI Overviews: What They Are and How to Get Your SaaS Cited in Them
AI Search and Citation

Google AI Overviews: What They Are and How to Get Your SaaS Cited in Them

A Google AI Overview is an AI-generated summary that appears at the top of Google search results.

By Allan Perrottet · 11 min read · September 8, 2026
How Solo Founders Get Their First 10 Customers (without Paid Ads)
Solo Founder Gtm

How Solo Founders Get Their First 10 Customers (without Paid Ads)

Getting your first customers is the process of manually finding, convincing, and converting the initial handful of real people who will pay for your...

By Allan Perrottet · 14 min read · September 8, 2026
GTM for Solo Founders: How to Go to Market When You're the Whole Team
Solo Founder Gtm

GTM for Solo Founders: How to Go to Market When You're the Whole Team

GTM for solo founders is getting your product in front of the right buyers using only the time, skills, and budget you personally have.

By Allan Perrottet · 13 min read · September 7, 2026

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